The Blog

3
Jan
What is Branding

What Is Corporate Branding and Why You Need It

Corporate branding is generally defined as an attempt to advertise a brand. It is something broader than product advertising. While product advertising focuses on marketing a certain product that your company made, corporate branding advertises your company. In other words, corporate branding lets the world know about your company. This attempt of showing your company identity is often translated into a corporate logo.

As you have probably noticed, logos of great companies stuck in our mind.Apple logo is one of the most recognized logo in the world. It is more than just an image of a bitten apple. Wherever you see it, you know that the logo belongs to a giant corporation in the technology industry. It is not for no reason that this giant company hasits own corporate logo. There is a mass advantage that leads them to do such corporate branding.

1. A corporate logo defines a company personality.

A corporate logo defines who you are, how you run your business and what kind of products you make. It represents you and your promise to your customers.

2. A corporate logo is a long-term advertising.

The larger your products expand, the more people know about your company. It does not happen overnight. But as time goes, they are going to recognize your products simply by seeing your corporate logo.

3. A corporate logo develops trust.

It is safe to say that people tend to do business with companies they are familiar with. If they recognize your branding, it is more likely that they are going to be more ease to buy your products.

4. A corporate logo can be a free marketing.

Nike is just an example brand that many people are proud of. While wearing Nike’s products, they let people know of it. This act in itself is somehow an advantage for the company because their customers help to promote Nike products. It is a good thing that people love to show others what they like.

Looking out into the world today, it is easy to say that corporate branding is fundamental. So, why wait? Create your own corporate logo today. Contact Akbar-Rhadit, a trustworthy logo designer, to get your logo designed.

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