The Blog

10
Jun
freelance logo design

The Competition and Challenges Faced by Freelance Logo Designers.

Freelance has become one of the most wanted jobs now that technology and the internet have accommodated us to easily find and do works from home. One of the most widely wanted jobs is logo designing. Anyone can be a freelance logo designer whether he has a degree in the field or not, as long as he has the skills and competency required for be a freelance logo designer. Thus, it is not surprising that the number of freelance logo designer keeps growing.

The growth in the number of freelance logo designers can be good news for potential clients. With so many self-employed designers compete to find a project; clients have the upper hand to select which designer is the most ideal to accommodate their designing needs. The downside of the competition, however, is that some freelance logo designers offer a low rate for their service. This,of course,gives an impact to the other designers who have to lower their rates to be able to compete in the market. But in my humble opinion, i think in the future, the world organizations in graphic design field or industry have to standardization about the price or fee for designers. So the designers can compete not in rate or fee but in quality of their portfolio. Nowaday, we can see many website offer the price for create a logo in $5, This occurs because some people is not understand about the meaning of logo and process. The logo can not execute with short process, since the designer is not a magician. The interview and dialogue between designer and client be a important process for create a solution as visual.

Freelance logo designers who survive in the competition without having to underrate their talents are those who have become the experts in their field. They take the competition as a challenge to improve their skills and professionalism as a freelance logo designer. They take their works to the new level and clients are satisfied with their works. Moreover, new clients will keep coming for their designs as their names get bigger. These are the type of freelance logo designer whom clients are not afraid to spend bigger budget to. Their works are excellent, often proven by freelance logo designer portfolio. So what if the client and designer understand about design process, that is not only create an amazing visual. The design is long process for answer the client problems, freelance logo designer also make a plan for solve the problem and make solution with a good result in visual. If we assume the freelance logo designer is someone who produce good visual, is not quite right, i think the visualizer is close with the meaning someone who can produce amazing visual. The visualizer is being a part of design process.

The design industry has become a business with a high competition, also with the freelance logo designer. Unless you love what you are doing as a freelance logo designer and ready to challenge yourself to be better, you are most likely going to get burned out quickly. So, love it or leave it. The choice is all yours for hire a freelance logo designer or not? Also please do not forget to check to your freelance logo designer testimonials to show how about the final results and statisfaction of works which have finished

Become a freelancer, especially in logo design as freelance logo designer is about choice of the life. Where as a freelance logo design required to work as multitasking. Not only in graphics but also in financial plan, administration, also be a collect an invoice. Because a freelance logo designer, they become the boss for himself. They work follow their passion for give solutions to the clients who needs a solution for their new business, especially in graphic design. As freelance logo designer, like me, i always offer client to create a visual identity as guidelines for put the logo and branding what if used in different media and places depending on the needs. Visual identity guidelines used for make message and communication can delivered succesfully to the customer.

A freelance logo designer or we can call them as graphic designer works by using digital media, such as use computer program like adobe illustrator or corel draw to produce a graphics. However that reason is not 100% correct, because me as freelance logo designer still need a paper for sketching a picture or design before produced in the personal computer (PC). Moreover a freelance logo designer required to search and get creative solution about a problem from their clients. With ability to produce nice design, a freelance logo designer is closest with a beautiful and aesthetic things. So graphic designer considered as decorator or make up in graphics. Because each of design, especially logo have a different function with others. For example a logo will be used as identity, will be different the function as differentiator from other brands with same business field.

Become a freelance logo designer would be get many ideas to be ready executed. Especially in the beginning of process create a logo, will be a lot of papers strewn for execute our imagination from our head. At that time a freelance logo designer required could drawing visual idea to be executed very well. But as freelance logo designer, a drawing skill is not important things, but the important things is could visualizing many different ideas for answer the client problem. If i may quote from Ivan Chermayeff, the design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

In the big agencies a logo designer usually work together with consultant and branding expert, researcher, the business plan, marketing, and maybe socio cultural person in order to be able to answer future challenges from client perspective. A freelance logo designer who who works independently have an extremely heavy duty when running the above function as a whole. So expect as freelance logo designer have to update their knowledge to answer a problem from their clients. A freelance logo designer must learn about research and have the ability to read a trend, learn about marketing (how to sell) and social media marketing trends, even socio cultural. these things will eventually be considerations to executing a logo to survive and attract the attention of prospective customers who need the services or products from the brand.

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